Kurzbeschreibung

The Law and Practice of Trademark Transactions is a comprehensive analysis of the law governing trademark transactions in a variety of legal and business contexts, and from a range of jurisdictional and cross-border perspectives. After mapping out the international legal framework applicable to trademark transactions, the book provides an analysis of important strategic considerations, including: tax strategies; valuation; portfolio splitting; registration of security interests; choice-of-law clauses; trademark coexistence agreements, and dispute resolution mechanisms.

Key features include:
- A comprehensive overview of legal and policy-related issues
- A blend of approaches underpinning strategic considerations with analytical rigour
- Regional coverage of the key characteristics of trademark transactions in a range of jurisdictions
- Authorship from renowned trademark experts

Practitioners advising trademark owners, including trademark attorneys, will find this book to be an invaluable resource for their practice, particularly where cross-border issues arise. It will also be a key reference point for scholars working in the field.